Program: Fulbright - CHED Scholarship Program
Philippine Affiliation: Saint Paul School of Professional Studies, Palo, Leyte
U.S. Affiliation: Temple University, Philadelphia, PA
Full-time marketing instructor and Marketing Communications Officer at Saint Paul School of Professional Studies with solid Brand and Marketing Communications background. Specialized on customized quantitative marketing research for key FMCG brands (i.e. Nescafe, Coffee-Mate, Milo, Nestea, Nestle Fruit Selection Yogurt, Corporate Nestle, Ginebra San Miguel, and PTT). Experienced in the following studies: brand health tracking, ad pre-testing and post-testing, market understanding (UAI), and big idea testing.