Barnett C. Balberia

Field of Study / Research: MS Innovation Management & Entrepreneurship

Program: Fulbright - CHED Scholarship Program

Profile

Philippine Affiliation: Saint Paul School of Professional Studies, Palo, Leyte

U.S. Affiliation: Temple University, Philadelphia, PA

 

Full-time marketing instructor and Marketing Communications Officer at Saint Paul School of Professional Studies with solid Brand and Marketing Communications background. Specialized on customized quantitative marketing research for key FMCG brands (i.e. Nescafe, Coffee-Mate, Milo, Nestea, Nestle Fruit Selection Yogurt, Corporate Nestle, Ginebra San Miguel, and PTT). Experienced in the following studies: brand health tracking, ad pre-testing and post-testing, market understanding (UAI), and big idea testing.

Education
UNIVERSITY OF THE PHILIPPINES (June 2005 – April 2009)
Bachelor of Science in Business Administration
Cum Laude
Work Experience
SAINT PAUL SCHOOL OF PROFESSIONAL STUDIES – Palo, Leyte, Philippines

Instructor 6 (June 2013 – Present)
Teaches Marketing subjects to tertiary students. Conducted the first Saint Paul Marketing Week as part of strengthening awareness of the discipline among students. Established Saint Paul Junior Marketing Association for students to further appreciate Marketing and consider it as a possible career.

Marketing and Communications Officer (June 2016 - Present)
Plans and implements marketing activations of the school. Leads the school marketing campaign for its Senior High School program and Corporate Marketing campaigns. Initiate planning and strategizing of brand building activities of the school.

Head, Center for Continuing Professional Education and Lifelong Learning (June 2013 – June 2016)
Identifies competency gap of faculty, staff, and students. Supports the school requirements for professional education. Organizes forums, symposiums, seminars, and workshops in support to the school’s competency building efforts for the faculty, staff, and students.

MILLWARD BROWN PHILIPPINES – Makati City, Philippines

Senior Research Executive (April 2010 – May 2013)
Specialized in customized quantitative research for key FMCG brands. Adept in the following research studies: brand health and advertising tracking, TV ad pretesting and post-testing, market understanding (UAI), and concept testing. Managed clients’ research projects from set-up to presentation. Took full responsibility in all the accounts handled. Provided insights and directions to client for their brand with regards to marketing and communications. Helped clients build and grow their brands by sharing expertise in understanding consumer behavior and market dynamics. Presented research findings to the different stakeholders of client.